We survived Mother's Day
I write here both about the market for traditional wedding anniversary gifts and about the business of JustPaperRoses, Inc. from an entrepreneurial perspective. One real nice feature about the market for anniversary gifts is that the demand is year round - people get married every week of the year, with an annual cycle of higher months April thru October, and lower months November thru March.
Most businesses do 50% to 80% of their business for Christmas. Many businesses experience huge spikes of volume for Valentine's Day and Mother's Day (floral businesses). Operating a business that has huge surges of volume over a short period of time is difficult at best. I'll never turn away our own Valentine's Day and Mother' s Day spike of orders, but what it means for us (me and 4 employees) is that we work about 12 hours per day in the week before these 2 occasions.
Well, now it's back to business as usual...
Most businesses do 50% to 80% of their business for Christmas. Many businesses experience huge spikes of volume for Valentine's Day and Mother's Day (floral businesses). Operating a business that has huge surges of volume over a short period of time is difficult at best. I'll never turn away our own Valentine's Day and Mother' s Day spike of orders, but what it means for us (me and 4 employees) is that we work about 12 hours per day in the week before these 2 occasions.
Well, now it's back to business as usual...
posted by @~}~~ at 8:51 PM 
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